Workforce Singapore

Singapore

This design project started out as visual response to this meme on the left - on how A.I. has considerably taken over so many of our creatives lives - here in Singapore, but yet - through it - we struggle with finding a soul in its output. We'd be happy to eventually be A.I. hybrids.. but till then, these human-made lead-gen assets cater to the business objectives of highlighting WSG’s advisory, keeping it top of mind via paid media.

Annnnd (in some small way) are love letters back to the public, to build clarity, hope and a sense of purpose through this trying time.

💡Learn more about the Corporate Memphis art style here.
💡Music inspired by Australian DJ: Pogo
💡…and a cultural response here (Thank you Elsa for letting me quote you! )

Role: Art Lead

with: Tang, Chervelle Loo, Gabriel Fetalvero, Winnie C, Rowan Tay


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Royal Bank of Canada | Powering Ideas For People & Planet

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Coca Cola x McDonalds | The Timeless Shape Of Happiness