Hey! Mostly a free-range, introverted art-based creative that tries to give back to the societies I live in. I show up consistently, and have worked with some of the best and kindest suits, copywriters, artists and creative directors. Back in Singapore because of an autoimmune disease and family reasons.
It’s not always butterflies, but will try to keep things zen, emotionally connected and fun. The body of work you see is a labour of love from my favourite teams. Have a great day!
Education
Post-Graduate Certificate in Interactive Media Design | George Brown College (Toronto, Canada)
Associate Degree of Arts Major Psychology | Langara College (Vancouver, Canada)
Diploma in Visual Communication | Temasek Polytechnic (Singapore)
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Senior Art Director
Main Clients: RBC ESG, Sunnybrook Hospital, BCAA.com, CanadaHelps
• Acted as the main art director for Public Inc, a social impact agency. Our work mostly comprised of project-based social impact campaigns, driving sustainable and meaningful cultural dialogue in Canada. Worked with copywriters and strategists to distill briefs, handle client meetings, propose creative ideas and visual concepts, whilst ensuring quality control of exported work with production partners. -
Creative (Freelance) For Publicis And Blk J Singapore, Intergalactic Vancouver
Tiger Beer, Starhub• Career refresh to integrate brand design, strategy, research, UI/UX, and art direction into work.
• Studied my Post-Graduation Degree on Interactive Media Design and Associates Degree in Psychology at Langara College -
Associate Creative Director
Senior Art Director
Main Clients: Martell, Diego, Unilever Pond’s, Visa, DBS
Guided and built the creative arm of Ultrasupernew, a Japanese-based agency. Leading business development and expansion activities into Singapore and Taiwan markets.
• Collaborated with Space Objekt on multiple experiential experiences for brands like Grab, DBS, Martell, including creating social media strategies to support
• Led the UI/UX, development and ideation of an innovative tech eCommerce platform combining social currency, algorithmic retargeting and machine learning. The platform was aquired by WingTai Holdings (a Hong Kong listed conglomorate).
• Ideated a brand film with creative partner that led to a 10,000% increase in social engagement for Lazada Singapore (an Alibaba e-commerce company on Mother’s Day.
• Co-wrote and creatively directed UberEats Taiwan's brand campaign featuring Taiwanese pop singer Jolin Tsai and actress Lin MeiXiu. The campaign went viral on social media and reached over 1 million impressions across Chinese speaking markets in less than 24 hours -
Art Director
Senior Art Director
Main Clients: Heineken, Shiseido, Unilever (Clear Shampoo, Ponds, Wall’s Ice Cream), McDonalds, Airbnb
• Art directed and project lead multiple projects in Asia Pacific. Mentored junior staff, providing guidance and oversight over experiences and campaigns in SouthEast Asia and East Asian markets. Worked with technologists, developers, media partners to streamline campaigns.
• Helped support and launch Heineken Sound Experiments across multiple countries within the APAC region creatively.
• Working with W+K Japan, initiated and launch Shiseido’s millenial skincare brand - WASO - conceptually across Asia. Helping the brand execution and strategic execution of social strategies in Japan and other APAC markets.