Hey! Mostly a free-range, introverted art-based creative. I’ve spent most of my work life hunched over a laptop figuring out a deck structure, ideating and picking the right font type whilst the team is having a discussion right behind. I’ve worked with some of the best and kindest suits, copywriters, artists and creative directors - back in Singapore for personal health and family reasons. It’s not always butterflies, but I try to keep things zen, emotionally connected and fun.

The work you see is a labour of love from my favourite places and teams. I hope to keep this thing going. Have a great day

Education

Post-Graduate Certificate in Interactive Media Design | George Brown College (Toronto, Canada)
Associate Degree of Arts Major Psychology | Langara College (Vancouver, Canada)
Diploma in Visual Communication | Temasek Polytechnic (Singapore)

  • Senior Art Director
    Main Clients: RBC ESG, Sunnybrook Hospital,     BCAA.com, CanadaHelps

    • Acted as the main art director for Public Inc, a social impact agency. Our work mostly comprised of project-based social impact campaigns, driving sustainable and meaningful cultural dialogue in Canada. Worked with copywriters and strategists to distill briefs, handle client meetings, propose creative ideas and visual concepts, whilst ensuring quality control of exported work with production partners.

  • Senior Creative (Freelance) For Publicis And Blk J Singapore, Intergalactic Vancouver
    Tiger Beer, Starhub

    • Studied my Post-Graduation Degree on Interactive Media Design and Associates Degree in Psychology in Canada

    • Co-led the conceptualisation and creative development of multiple assets for Starhub, a Telco company - to sustain the account’s relationship during its transitory phase

    • Aided creatives in asset management for multiple campaigns and adaptations.

  • Associate Creative Director
    Senior Art Director
    Main Clients: Martell, Diego, Unilever Pond’s, Visa, DBS

    Guided and built the creative arm of Ultrasupernew, a Japanese-based agency. Leading business development and expansion activities into Singapore and Taiwan markets.

    • Collaborated with Space Objekt on multiple experiential experiences for brands like Grab, DBS, Martell, including creating social media strategies to support

    • Led the UI/UX, development and ideation of an innovative tech eCommerce platform combining social currency, algorithmic retargeting and machine learning. The platform was aquired by WingTai Holdings (a Hong Kong listed conglomorate).

    • Ideated a brand film with creative partner that led to a 10,000% increase in social engagement for Lazada Singapore (an Alibaba e-commerce company on Mother’s Day.

    • Co-wrote and creatively directed UberEats Taiwan's brand campaign featuring Taiwanese pop singer Jolin Tsai and actress Lin MeiXiu. The campaign went viral on social media and reached over 1 million impressions across Chinese speaking markets in less than 24 hours

  • Creative Group Head
    Main Clients: Google, Anessa, Senka Lazada

    • Working predominantly on shoots; designed, managed and mentored a team to create and actively relook at social media strategies and asset creation for Senka, Shiseido for Asian markets.

    • Also assisted in innovation brand hacks for Google Indonesia.

    Decided to return to Ultrasupenew to build more millenial-driven creative

  • Art Director
    Senior Art Director
    Main Clients: Heineken, Shiseido, Unilever (Clear Shampoo, Ponds, Wall’s Ice Cream), McDonalds, Airbnb

    • Art directed and project lead multiple projects in Asia Pacific. Mentored junior staff, providing guidance and oversight over experiences and campaigns in SouthEast Asia and East Asian markets. Worked with technologists, developers, media partners to streamline campaigns.

    • Helped support and launch Heineken Sound Experiments across multiple countries within the APAC region creatively.

    • Working with W+K Japan, initiated and launch Shiseido’s millenial skincare brand - WASO - conceptually across Asia. Helping the brand execution and strategic execution of social strategies in Japan and other APAC markets.

Coffee Maybe?